Pointman Hires Melissa Harris as VP of Marketing

Pointman, a software-as-a-service (SaaS) company known as a trusted provider of growth solutions for HVAC contractors nationwide, has hired Melissa Harris as its Vice President of Marketing. She will work to grow brand awareness, craft product messaging, and increase exposure of Pointman and its newest product, PACT.

Harris previously worked as Director or Marketing at Medaille College in Buffalo, NY, and Digital Marketing Manager at Leisure Living in Tonawanda, NY.

“After working in higher education and e-commerce, I am excited to enter the HVAC industry,” she says. “I’m particularly pleased to have the opportunity to help contractors to better face their daily challenges and improve their people, strengthen their processes and grow their profits.”

Harris says explaining the benefits of PACT — a best practices-driven combination of Process, Analysis, Community and Technology — is an essential element of her role at Pointman.

“PACT is a groundbreaking solution that gives customers both award-winning software and the tools necessary to make bad habits become good business practices,” she says. “It provides a path to better reviews, more repeat and referral business, and customers who become your biggest promoters. We tell that story each day through our marketing efforts.”

Harris earned a bachelor of arts in communications from Buffalo State College. She lives in Niagara Falls, NY.

To learn more about Pointman and PACT, visit www.pointman.com.